Yes, it’s tricky. (It was so simple in Belgium!)

It sounds like this: luh paN koh-ti-dyaN and it means “the daily bread.”

Don’t be shy—it takes some practice.
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“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’. A Belgian chef and restaurateur, Alain Coumont is the founder of Le Pain Quotidien (LPQ) an international retail chain of bakery known for its freshly prepared organic bread and baked goods. Our Multimedia Editor Zubina Ahmed caught up with him where he shared his stories, anecdotes and inspiration behind opening LPQ. Read the full article behind brand’s journey of more than 30 years on the November edition of Images RetailME